When I took over Quick Change in Harrisburg I was simply happy to be self-employed, it wasn’t until later I had aspirations to create a brand. After I opened my 5th store, it became obvious that the smart move would be to rename the stores under one uniformed name. This helps for a myriad of reasons.
Out of this was born Costa Oils and Costa Quick Change – homage to Quick Change.
Quick Change www.quicknchange.com will become Costa Oil – Harrisburg www.costaoils.com
Amerilube www.amerilubeoil.com will become Costa Oil – Dillsburg www.costaoils.com
Pennzoil Oil Change www.pittoilchange.com will become Costa Oil – Pittsburgh www.costaoils.com
Payless Express www.paylessexpressoil.com will become Costa Oil – Chicago www.costaoils.com
These changes are happening currently, and could possibly negatively affect business. Change can spook some people. I am easing most of the promotions into each store at a pace I feel is best for that particular store.